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IN THE MEANTIME
Check out the tools I recommend for business owners. Or, if you’re looking to keep researching ways to be strategic and intentional with your web presence, here are a few of my favorite articles:
Thinking about Updating Your Business Website? Here are 5 Reasons You Should
By Pratik Dholakiya, content marketing specialist
“At the heart of any digital marketing strategy is a well-maintained, fast, and functioning website. Your website is the digital “home” of your business and it’s the one place online where you are completely in control of your message. No matter how active you are on your social media, nothing can replace the power of your business website.”
How To Write Seductive Sales Copy Like Apple
By Henneke Duistermaat, content marketing expert
“You want to be persuasive. Because you want people to buy your products.
It’s not enough to tell your audience how good your product is. You have to anticipate their objections. And overcome them one by one. You need to reassure potential buyers.”
You Are What You Publish: How Web Content Influences the Buying Process
By David Meerman Scott, acclaimed marketing and sales strategist
“People don’t go to the web looking for advertising; they are on a quest for content…
… When someone arrives for the first time, he or she receives a series of messages — whether you realize it or not. These messages are answering the questions that matter to the visitor.
Does this organization care about me?
Does it focus on the problems I face?
Does it share my perspective or push its own on me?”